Anyone who’s ever sampled Thunderbird is unlikely to forget the experience—or, for that matter, to recall it with much fondness. The stuff is the very epitome of bum wine, heavy on the alcohol and the commensurate taste of metallic burning. This detailed review breaks it down for the broke oenophiles in the audience:
For all the legend and hype surrounding this booze and its Clorox-like qualities, Thunderbird wasn’t nearly as harsh as I was expecting. It retained a flavor of poorly fermented grapes and, aside from the burning and industrial-strength smell, actually tasted like a really, really, really awful white wine. It was intensely sugary and presented an aftertaste that fell somewhere between ginger ale and cough syrup.
And yet when Thunderbird first hit the market, Ernest and Julio Gallo thought they had a classy drink on their hands—classy enough to hire British actor James Mason as their spokesperson. We’re rather curious how the Gallos eventually figured out that Thunderbird was not welcome in Eisenhower-era suburban liquor cabinets, and that they were better off reinventing the brand as the alcoholic equivalent of private-label mac-‘n-cheese.
(h/t SlarkPope)
Microkhan by Brendan I. Koerner | Goes Down News // Jul 16, 2009 at 6:14 pm
[…] post: Microkhan by Brendan I. Koerner Comments […]
Gramsci // Jul 16, 2009 at 10:18 pm
You know who really wishes they could have hired Mason? Paul Masson.
http://www.youtube.com/watch?v=dzbeKtaLi5M&feature=related
Brendan I. Koerner // Jul 17, 2009 at 9:39 am
@Gramsci: Sounds like they paid Orson in wine. All-you-can-drink, in fact.
Joe // Aug 1, 2009 at 1:16 pm
This is a late comment, but are you familiar with Townes Van Zandt’s song about Thunderbird?
http://bit.ly/vPwLM
Brendan I. Koerner // Aug 1, 2009 at 2:35 pm
@Joe: Heh heh. Love the last lines of that tune:
“All I drink now is communion wine/six days a week”
Thanks for the rec. George Thorogood needs to cover this.