I’ve previously examined the economics of Nigerian filmaking, a business that rewards both the prolific and the extremely cost-conscious. The industry’s margins are typically razor thin because producers begin with the assumption that 70 percent of each movie’s revenue will end up in the hands of pirates. The trick to longevity, then, is to create […]
Entries Tagged as 'Nollywood'
The Nollywood Math
March 8th, 2010 · 3 Comments
As the late Art Buchwald would have been happy to tell you, Hollywood’s accounting practices tend to be garbled at best, and borderline criminal at worst. Studio bean counters are masters of obfuscation and misdirection, with a knack for making blockbusters seem like middling hits, and profitable B-movies appear like money losers. Figuring out how […]
Nollywood Blues
June 22nd, 2009 · Comments Off on Nollywood Blues
Color us surprised to learn that Nigeria recently overtook the United States as the world’s second-leading producer of movies, behind only India. True, the vast majority of Nollywood’s “major productions” are straight-to-video affairs, but that’s to be expected in a nation where cheap DVD players reign and movie theaters are scarce. Yet the nature of […]
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